Branding Photography for Salt Lake City Trash & Recycle Company

ReInventing WSI Trash & Recycling Valet’s Brand with Professional Photography

At PhotoUmbra, we recently had the privilege of teaming up with WSI Trash & Recycling Valet for a photo project that was anything but ordinary. These folks are the unsung heroes of community cleanliness, and we were thrilled to help them tell their story through images. It's not every day you get to make trash collecting look good, but that's exactly what we set out to do.

Getting to Know WSI: More Than Just Trash Talk

Before we even thought about camera settings or lighting, we sat down with the WSI team for a good old-fashioned chat. We call this our Brand Strategy Session, and it's where the real magic begins. We dug deep into what makes WSI tick - their values, their goals, and what sets them apart in the world of trash and recycling services.

We learned about their commitment to sustainability, their passion for keeping communities clean, and their dedication to top-notch customer service. This session wasn't just about planning a photoshoot; it was about truly understanding the essence of WSI so we could capture it authentically through our lens.

Putting Faces to the Name: The Human Side of Waste Management

First up on our to-do list was capturing headshots of the WSI crew. We spent a full morning getting to know the faces behind the business. We set up our headshot station complete with studio lighting and our instant capture and deliver software to photograph their entire team and ownership. We wanted to show the real people who make WSI great - approachable, professional, and yes, even fun.

We worked with each team member individually, bringing out their unique personalities. From the friendly customer service reps to the hard-working collection team, we made sure each photo reflected not just what they do, but who they are. These photos will soon be on their website and their booking app, giving clients a friendly face to connect with and reminding everyone that behind every clean community is a team of dedicated individuals.

Branding Shots On-Location: Where the Magic Happens

Next, we packed up our gear and headed to a swanky apartment complex in Salt Lake City. This wasn't just about finding a pretty background - we wanted to show WSI in action, doing what they do best at a location they actually service. We even brought in a model to play the part of a resident and cleaning crew, creating scenes that potential clients could easily relate to.

I've got to admit, when first booking this photoshoot, I wondered how we were going to make trash collection look as upscale as WSI. But, this shoot turned out to be an absolute success and a blast. We had to think outside the box, transforming routine tasks into visually striking moments. It's amazing how a shift in perspective can make even the most ordinary scenes come alive through the camera lens. This project reminded us that there's beauty and interest to be found in every line of work - you just need to know how to capture it.

We captured our "resident" preparing garbage for collection and our awesome trash collector model, Hellen, showcasing their top-notch service. We photographed their collection tools and vehicle. We even got some shots of their pet waste pickup services. Throughout it all, we focused on highlighting the efficiency, professionalism, and friendliness that sets WSI apart.

Telling WSI's Story Through Pictures: More Than Meets the Eye

The photos we took are more than just nice images - they're visual storytellers. They will soon be front and center on WSI's newly updated website, showing potential clients exactly what they can expect. From the friendly faces in the headshots to the action-packed service shots, each image paints a picture of WSI's commitment to keeping communities clean and clients happy.

But it goes deeper than that. These images tell a story of sustainability, of care for the environment, of making a difference in communities one bin at a time. They showcase the innovation that WSI brings to waste management. And most importantly, they highlight the human element - the dedicated team that makes it all happen.

Why Choose Photoumbra Studios for Your Brand Photography Needs?

Here at Photoumbra, we don't just take pictures - we craft visual stories. We dive deep into understanding what makes each business unique, then bring that story to life through our lens. Whether you're in the glamorous world of fashion or the essential world of waste management, we're here to make your brand shine.

Our approach is all about collaboration. We work closely with you to understand your vision, your values, and your goals. Then we use our technical skills and creative eye to translate that into compelling visuals. We're not just photographers - we're your partners in visual storytelling.

So, if you're ready to give your business a visual makeover, why not give us a shout? Whether you're a small startup or a well-established company, we're here to help you tell your unique story through powerful, professional branding photography. Let's work together to create images that truly capture what makes your business special. Who knows? Your brand might be our next exciting project! Book a complimentary discover call below.