Branding Photography for Salt Lake City Chiropractor

Just outside of Salt Lake City, Utah, you'll find the new location of Judson Family Chiropractic. The owner, Brett, contacted us to see if we could help create some visuals of his new space for his website and social media channels. 

Typically these kind of shoots are booked weeks or months in advance, but Brett wanted to move quickly and we were able to accommodate that. Within just one week of him reaching out to us, he had all of his edited images in his inbox. The quick turnaround time didn't mean we skipped any steps though. Here's a brief timeline of how we pulled it off together!

Planning: A Branding Consultation to Set the Stage for the Photo Shoot

All of our branding shoots include a branding consultation where we meet online to go over a customized shot list where we discuss everything from the location, to wardrobe selections, to any props or models we'll need in place to make the shoot a success and mirror the brand's core values, ethos, and the vibrancy of the space. This wasn't just about snapping pretty pictures; it was about setting a visual tone that would invite, inform, and inspire.

Just a day after Brett's discovery call with us, we scheduled his branding consultation and planned out all the details for the photo shoot. Because his clinic services clients of all ages, we made sure to have models available from toddlers to seniors. His bold blue branding colors also had to play a big role in the photos, so we came up with a color scheme for all the models to wear. This helped create a nice cohesive look when the photos were added to his website. 

Judson Family Chiropractic also utilizes a lot of modern, high-end equipment and techniques which we outlined in our shoot plan so those could be featured in the photography. 

Our Branding Consultations are  a collaborative brainstorming session where every detail was discussed with the intent to create a photoshoot blueprint that would not just showcase what Brett and his team do, but also encapsulate the Judson family's commitment to their patients' well-being and the community’s health.

From a Vision into Reality: What Goes into a Successful Branding Session

When we work on-location, we essentially bring our portable studio with us. We provide our studio quality lighting, softboxes, tripods, reflectors, and the very best in camera gear. Because we photograph on-location so often, we have the setup and breakdown of all of our gear down to a science. It typically takes us 20-30 minutes to set up and about 15-20 minutes to breakdown and pack up. 

We started our photo session with headshots of Brett and his office manager. Later, we were joined by several models who Brett worked with in real time to give a realistic vision of what their client experience was like. 

From the waiting area, complete with color books and a foosball table, to their X-ray room, to the consultation office, and treatment area, we covered the games of the client experience while showing off what an awesome space Brett has created. 

The Result: A Visual Brand Story

We were able to deliver Brett a proof gallery of his entire shoot the day after the shoot. He was able to go in and easily heart his favorite images for retouching, which he did so the same day. He loved the images so much he selected an extra 8 images for purchase. 

Later that afternoon, we saw a 5-Star review come in on Google from Brett, stating; "This was my first time doing a professional branding photo shoot. I loved the process to have a planning session before and then be super efficient during the session. All the equipment looks top of the line and the photos came out great! I feel I got amazing photos for my website and captured everything I need. Monica and her assistant Shantel were super professional and I love how fast they were able to get me the gallery of photos and then the final edited photos. Monica appeared to be in control and knew what she was doin to ensure we were getting the best lighting and angles. I'm very happy with the overall experience and the result!"

As a business owner, feedback like this is what I thrive on. I loved that he took the time to send us such a wonderful review and glad we were able to work together. 

Likewise, I was pleased with how the images turned out and it's always such a fun surprise to see how awesome the photos look on my client's websites. You can see how great the branding pictures look on his website! 

As we wrap up this journey with Judson Family Chiropractic, it's rewarding to see the evolution from just an idea to final results come to fruition in such a short space of time. It's a testament to the power of vision, planning, and creative execution. 

If you've got a vision for your business and you need high-quality and on-brand photography to make it happen, we hope this inspires you to reach out and let us guide you through your own visual brand story. Book a complimentary discovery call below!